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Behavioral segmentation

More than ever, you need the ability to target the right content and messages to the right customer at the right time in order to prevent churn, build loyalty and grow revenue. This requires having a deep understanding of your customers' behavior and influencers. As your customers' demands increase for new products, services and plans, having the ability to segment customers at a granular level to pinpoint your marketing allows you to realize a fast ROI for your campaigns - and stay a step ahead of the competition.

By implementing a behavioral segmentation solution provided by Netezza and our partners, including Pursway, Scorecard Systems, Aperio CI and others, you'll be able to crunch huge volumes of detailed usage data - blisteringly fast. Netezza's appliance provides a database-server-storage system that eliminates the barriers to accessing and analyzing dynamic, detailed information. You'll have the insight you need to effectively target customers with new offerings, opening the door for happier, more loyal customers and increased profitability.

Telco providers including NTT DoCoMo, Orange and Virgin Media are harnessing the power of Netezza solutions to increase marketing effectiveness by:

• Reducing churn and attrition
• Introducing the right new product at the right time to the right audience
• Pinpointing cross-sell/up-sell opportunities
• Increasing overall loyalty
• Conducting better customer/social network value analysis

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