Industries

Digital Media

Meet Digital Media
General Manager
Brad Terrell

eHarmony says,

"Within 24 hours we were up and running. I'm not exaggerating, it was that easy."

Digital Media

Netezza's data warehouse appliance helps companies like CBS Interactive, Catalina Marketing, eHarmony, and Epsilon really understand their customers and deliver the right message to the right audience at the right time. With its raw performance and simplicity, the Netezza appliance powers real-time, in-depth analyses of year-over-year data to optimize essential digital media solutions such as:

Ad Targeting (search, display, email, direct mail)
Website Optimization
Yield Optimization
Click-thru / View-thru Analysis

Ad Sales Analysis and Inventory Forecasting
Click Fraud Analysis
SEM Keyword Portfolio Bid Price Optimization
Network Usage Analysis

Netezza is easy to implement, quick to deploy and simple to maintain for optimal efficiency and fast time to value.

No wonder so many market-leading digital media firms around the world use Netezza's data warehouse appliance to enable fine-tuned marketing campaigns, historical and detailed clickstream analyses, development of behavior-based customer loyalty programs and more!

Customers

$MediaMath$ Classmates

Partners

Learn More

Netezza in Action: Read what eHarmony has to say
Cloud Computing: Read about the AppNexus "Netezza in the Cloud" Data Warehouse Service
Data Sheet: Successful Digital Media Companies Build Customer Relationships and Increase Revenues with Fast, Comprehensive BI Analyses
Webinar: Warehousing Web Analytics - Transforming Your Business with a Best-of-Breed Approach
White Paper: Warehousing Web Analytics - Semphonic in partnership with Netezza

Netezza Community

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